About us
BAD NORWEGIAN was built on a simple truth – men's skincare needed a reset. No nonsense, no fluff, just high-performance formulas designed for those who live fast and push limits. After enduring relentless conditions in South Africa—sleep deprivation, scorching sun, and stress—one thing became clear: skin takes a beating, and it needs serious care.
Back in Norway, the mission was set. Strip away the excess, keep it raw and effective. Every product was designed with a purpose—bold, straightforward names like Wash Face, powerful natural ingredients, and packaging that speaks to clean function and durability. No artificial junk, no compromise—just vegan, cruelty-free formulations that get the job done.
BAD NORWEGIAN is skincare with a kick. You feel it instantly. The tiger balm effect in our facial creams delivers a sharp, energizing tingle, waking up your skin like an ice plunge. Wash Face hit with a menthol blast, leaving you feeling fresh, charged, and ready to go.
We don’t cut corners. Hygiene matters, which is why our airless jars keep bacteria out and ensure every drop counts. Press down, swipe, and get exactly what you need—no waste, no mess.
And when it comes to testing, we don’t mess around. No animals. Just real people, giving real feedback, so every formula is refined and perfected before it reaches you. It’s a never-ending process—because good enough isn’t part of our vocabulary.
BAD NORWEGIAN isn’t just skincare. It’s an attitude. Clean, powerful, and unapologetic. Because taking care of your skin shouldn’t be complicated—it should be a statement.
As demand grew, we took BAD NORWEGIAN beyond the digital space, making our way into professional skincare salons across Norway and cosmetic retail chains like KICKS (Norway/Sweden), VITA (Norway), and Marionnaud (Europe). Our reach expanded further with national and international online stores such as Cult Beauty (UK/Europe), BliVakker (Norway/Europe), Adore Beauty (Australia), and QVC (USA). Soon, we secured global distribution through travel retail giants like Gebr. Heinemann, Dufry, and Setur—bringing high-performance skincare to men wherever they go.