When BAD NORWEGIAN was founded, one thing was universally agreed upon; we'd always be a company that places our focus on purity, integrity and quality. We decided to never add anything to our products that could be considered harmful to the person using it, or to the environment. Ever. For this reason we created our 'Zero List'- a list of ingredients that we will never use as we believe all components must have a necessary function in a product. We will therefore not add alcohol, parabens, aluminium, color, mineral oil, silicone or any hormone distorting components. We will, however, be very generous with natural goodness and ingredients that have been rigorously researched and proven to have a positive effect on the skin.

We cross-check all our ingredients in industry databases in the United States, the EU, Japan and Canada. This ensures that nothing we use is controversial or associated with harmful effects,  thereby, following and maintaining our strict precautionary principles. We will always exclude any ingredient from our formulas that research has suggested could be linked to potentially damaging effects.

The road from research and development to a fully finished BAD NORWEGIAN product is a long and sometimes winding one. We use Scandinavia's top dermatology experts to develop our products from scratch, focusing on natural and pure ingredients. We spend serious hours in the lab with these fine folk, working out the exact composition of ingredients. Until we reach the perfect formula, our work remains incomplete.  From conception to production, our timeframe can range anywhere between 8 months to a year.

BAD NORWEGIAN tests all products on friends, not animals. Fortunately, we have many and they are vital in the composition of our products. We are proudly listed on www.dyrevern.no which is the official list of companies that refrain from animal testing in Norway.

It is important to us that all BAD NORWEGIAN products are presented in functional, streamlined packaging, with a non-fussy design to reflect the purity of its contents. We strive to find the best design solutions for our product range, such as our airless jar, which prevents bacterial growth caused by air, light and direct product contact.