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BAD NORWEGIAN was born after an excursion through South Africa. Nothing takes its toll on the skin quite like extreme lack of sleep, sunlight and stress. Our co-founder and former NATO soldier, Marius, discovered this first hand as he chased wild animals through the open wilderness. While searching for some relief for his overworked skin, he found that skincare was mainly targeted toward women, with almost no options available for men. The pink packaging, delicate jars and fragrances held no appeal for him, so he decided to create a line of skincare dedicated to men. It would be by men, for men. The kind of product that men would actually want to use and buy for themselves.

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Marius returned to Norway and teamed up with Castilnano Simoons, a like-minded designer and together, they created BAD NORWEGIAN. They wanted a brand that represented clean functionality and classic style. A brand that spoke to the values associated with Norway: integrity, honesty, quality and confidence. These values are present in every aspect of the product, the company and its employees.

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BAD NORWEGIAN is a brand that believes in your own definition of masculinity. On the journey from boy to man, we are often faced with having to decide which values are most important to us.  How do we live in accordance with these values and by extension, choose the brands that represent those same values? This is a company that lives and breathes its brand; that quality and performance, power and integrity, masculinity and caring about yourself should work in harmony. It is a company that says “You can be whomever you choose to be and powerful skincare will get you there.”

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Our products comprise the cleanest ingredients.  Unnecessary or potentially harmful ingredients are stricken from our vocabulary and we test on friends not animals. We hold ourselves and our products to the highest standard that our customers have come to expect.


Bad Norwegian Marius

Marius in South Africa