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BAD NORWEGIAN the founders Marius Kristiansen and Castilnano Simoons

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The founders Marius Kristiansen and Castilñano Simoons

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BAD NORWEGIAN was born after an excursion through South Africa. Nothing takes its toll on the skin quite like extreme lack of sleep, sunlight and stress. Our co-founder and former NATO soldier, Marius, discovered this first hand as he followed wild animals through the open plains.



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While searching for some relief for his overworked skin, he found that skincare was mainly targeted toward women, with almost no options available for men. The pink packaging, delicate jars and fragrances held no appeal for him, so he decided to create a line of skincare dedicated to men.

BAD NORWEGIAN was born.

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BAD NORWEGIAN Oil Beard
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Back in Norway, the pieces started to fall in place

After teaming up with design friend, Castilñano, they created a brand that represented clean functionality and classic style. This focus can be seen in everything from the naming (Wash Face) and the packaging design, to the ingredients philosophy, namely: vegan and cruelty-free natural ingredients that have a proven effect on the skin.

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BAD NORWEGIAN the crew
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Skincare you can feel

An important part of the product is the instant effect. Both facial creams contain a tiger balm effect, resulting in a slight tingle when you apply it, giving the skin a wake-up effect in the morning. Products like the Wash Face and Wash Body are boosted with menthol. Resulting in a cold kick after use. Same applies to the Stick Deo deodorants. Although they are without aluminium and perfume, they use menthol as a means of cooling the skin and generating less of a sweet smell and fragrance. They also provide the cool feeling for hours thereafter. It has been a hit with customers, especially in the duty-free market which they now have entered. This includes sales all over Norway and airlines such as Lufthansa, Swiss Air and Finnair.

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BAD NORWEGIAN skincare you can feel

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Airless jars

The open jars that you can stick your fingers into are great for one thing: bacterial growth. BAD NORWEGIAN uses an airless jar to eradicate this issue. Press down, swipe and you get the amount you need. Efficient and clean.


BAD NORWEGIAN airless jar skincare

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Testing on friends

The brand’s value from the start has always been: Do no harm. So they test on their friends and not on animals. The process can take up to a year, with different batches going out to friends who then send their comments back to us. With these comments in mind, a new batch is made. They are one of the few skincare brands where customers can be part of the development process. From beginning to end. They are always aiming to make skincare less smoke and mirrors and more an important part of your everyday life. Not taking up too much time but definitely giving you a kick in the morning so you are ready for whatever comes.

Like a BAD NORWEGIAN.


BAD NORWEGIAN Shave cream testing